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Filament FAQ


What is Internet marketing?

Internet marketing combines a number of strategies meant to shine a light on your brand online and grow your business. It's about creating meaningful digital experiences that deepen your connection to your core audience. Online marketing may include search engine optimization, email marketing, content creation, and social marketing. It's also referred to as inbound marketing and digital marketing.


Why is Internet marketing important?

Where do you go when you're looking for specific products or services? Right, you go to the Internet. You go to Google. You're not alone. In 2013, 70% of shoppers used the Internet to do consumer research to help them make decisions about purchases and services. Internet marketing helps you grab a piece of that pie by establishing and growing relationships with your present and potential online customers.


What Internet marketing services do you offer?

Filament illuminates your brand online with a number of integrated digital strategies, including:

  • Search Engine Optimization
  • Content Creation
  • Email Marketing
  • Social Marketing

Do I need to hire an agency to market my business? Why can't I just do Internet marketing myself to save more money?

Each facet of Internet marketing requires skilled folks with experience and knowledge as to best practices. It's not enough to have a shiny, new website. You need potential clients to be able to find your site and then you need compelling content that convinces them to pick your product or service. First, you've got to identify your targeted audience. Next, you must consistently manage your blogs, content strategies, email campaigns, and social media sites, which includes creating fresh, relevant content specific to your targeted audience. And then you'll want to analyze the results and tweak your strategies to streamline and improve them. Hiring an agency means effective use of your marketing dollars. In the end, it actually saves you money when you hire the right agency.


Why should I hire you over any other agency?

Filament has a proven record of digital marketing campaigns that convert and create lasting connections with customers. Our team unites experienced strategists, campaign planners, content producers, and creatives who are focused on creating brand-building experiences. We turn potential customers into visitors, visitors into active customers, and active customers into advocates for your brand. Our strategies are developed with your business objectives and goals in mind, and we streamline the process wherever possible to help save you money. Our goal is to get you the highest possible return on investment for your marketing dollar. We combine strategy, creativity and analytics to bring you targeted, cost-effective marketing.


What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is how you achieve better ranking in organic search results with search engines like Google, Yahoo, and Bing. This digital marketing strategy includes everything from building high-quality links to accurate and efficient keyword research to helping you create a site people want to engage with (i.e. share) with useful and relevant content. It can also include backend tweaks to your site's structure to help users and search engines navigate your site better.


How can an SEO campaign help my business?

SEO helps you get found online, and if potential customers can find you online, your company has a greater chance of generating leads, selling products, and creating lasting relationships with existing customers. It also makes your website more search-engine friendly. With good SEO, you get more traffic to your site—but not just any traffic; this traffic is looking for the products and services specifically related to your business, so they're closer to being ready to buy in. Plus, people already trust Google. If your website ranks high on Google, it suggests that your site is relevant and trustworthy.


How can my site appear in the top pages of Google?

With a combination of strategies like SEO, social marketing, and content creation, Filament helps you improve your ranking on Google and other search engines. While the ways that search engines rank pages is constantly in flux, search engines consistently consider well-written content with accurate and relevant keywords plus the number of inbound links to your site. Good SEO, in tandem with a social media campaign and regular content creation, helps search engines find your site and creates opportunities for building links.


How can relevant content help my business?

The most important variable in how Google and other search engines rank pages is content. Content reigns supreme, but not just any content. Your content needs to be usable, relevant, and unique in order to reach potential customers. Better yet, make your content shareable. Once visitors find your website, you want to turn them into customers and grow your business. Great content not only does that but it can also turn them into advocates for your brand, sharing your content and make your brand part of the conversation.


What is Email Marketing?

Email marketing is the number one way companies build and maintain strong relationships with their customers. It consists of sending newsletters and promotions to your customers via emails, which reach them instantly. Direct and personal, email marketing creates an excellent opportunity to build on the connections you have with current customers through regular communication.


How can an email campaign help my business?

An effective email campaign can get you a high conversion rate for your marketing dollar. Good emails get opened, clicked through and lead eventually to potential purchases. They reach your customers directly and instantly and link right to your website. Email marketing also offers an effective way of building trust with your customer base—with relevant content and targeted segmentation. That trust is essential to establishing and growing relationships with your customers.


What is Social Marketing?

Social media marketing gets your brand in on the conversation happening right now on social media networks like Facebook, Twitter, Google+, and more. With the end goal of conversions, social media marketing is the process of driving traffic to your site from social media sites, gaining attention for your brand and selling your products and services.


How can a social campaign help my business?

According to the 2012 Social Media Marketing Industry Report, "58% of marketers who have been using social media for more than 3 years report it has helped them improve sales." By becoming part of the conversation online with a social media campaign, your company becomes more visible, which lets potential customers know you're out there, ready and willing to offer your products and services to solve their problems. Once you're connected, social media marketing allows you to create ever deeper connections with your core audience through well-crafted messages across the right sites. Not least of all, a good social media campaign can also help build links, which supports your SEO efforts.


Why do I need a blog?

A blog is a great way to get consistently fresh and relevant content on your web site. Search engines like Google look at original content as part of the ranking factors in their algorithm. Plus, the more you post new content on your site, the more visitors will visit your page, potentially bringing in new readers when they share your content through social media sites. Plus, a blog offers many opportunities for other web sites to link back to your site. Incoming links also help improve your page's search engine ranking. The more links you have, the more visible you are. Last but not least, a blog brings valuable content to your readers to help build trust for your brand.


What types of companies do you work with?

We work with companies of all shapes and sizes, in all industries. Our recent work includes a long-term partnership with Target , in particular helping them make the transition from static design to responsive design in their email marketing and creating high-quality content for their emails and product descriptions.


How do you engage with clients?

Filament knows that Internet marketing is really about creating relationships. In that spirit, we work as your partner, taking the time to understand your brand and its unique challenges. Our work with clients varies from individual, project-based assignments to broader, more long-term contracts involving multiple channels over time.


How do I get started with Filament?

Contact us at info@filamentcontent.com. We'll price out a plan to help you reach your objectives in the most cost-effective way possible. We look forward to hearing from you.


Still have questions?

Please email us. We look forward to answering any other questions you might have.

About Filament

Filament is an Internet marketing company that lights up your online presence. With a host of proven strategies, we help you tell your story, connect with customers and build lasting relationships to grow your business online.

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