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Filament Portfolio

Email Marketing

  • Filament - Email Marketing Campaign - Target

    This event-driven email has all the hallmarks of a successful email. It is relevant and timely. The subject line is short, conversational, and clear. The snippet or pre-header makes the email stand out with humor. Copy within the email maintains the friendly, personal tone. Clear calls to action (CTAs) inform subscribers where they'll be taken when they click.

  • Filament - Email Marketing Campaign - Target

    This is another excellent example of our skill in writing subject lines that stand out from the rest. Our tone is playful, while staying true to the savings and newness messages. We successfully combined the playfulness of the topic with the sales objective. This email was sent to 2,179,219 customers and showed a 38.29% increase in open rate over the previous year.

  • Filament - Email Marketing Campaign - Target

    An intriguing subject line helped this email stand out amid the throngs of other emails during the holiday season. The sharp subject line is followed by a clever pre-header that's relevant to the season, makes a timely cultural reference, and perpetuates an air of mystery in order to cultivate curiosity—and subsequently encourage click-throughs.

  • Filament - Email Marketing Campaign - Target

    The goal of this email was to establish the company as the go-to destination for new electronics and entertainment. We accomplished that by using a ‘less is more’ approach to writing. Short, playful, yet inviting headlines, inspire the customer to click. This email was sent to 23,104,858 subscribers and showed a 24% increase in demand.

Content Creativity

  • Filament - Customized SEO Website Content - Target

    For the Sports & Outdoors landing page, the client direction was to excite guests about outdoor gear—especially products designed for comfort. Filament chose simple yet energized language to tell a story around creature comforts for sleeping outside.

  • Filament - Customized SEO Website Content - Target

    Fall fashion is always a retail priority, and this placement lets the merchandise shine. The creative discussion led to the reinvention of a basic product laydown simply by adding a bit of movement. This inspires guests, nods to the season and showcases product details. Short and sweet copy furthers the message of newness and excitement.

  • Filament - Customized SEO Website Content - Target

    This placement was designed to be fresh and inviting, yet lived-in. The priority messages were luxury for the price and breadth of assortment. The result is a lived-in lifestyle shot that feels abundant and approachable. Conversational copy helps this annual sale stay new and exciting.

  • Filament - Customized SEO Website Content - Target

    Here, the key messages are newness, value and variety—a perfect opportunity for collaboration. The result? A simple yet detail-focused image with a neat and tidy aesthetic coupled with endearing copy sure to appeal to the target audience: moms.

Search Engine Optimization

  • Filament - SEO/Search Engine Optimization Strategies - Target

    High-quality content encourages customers to make the move to the next step of the buying cycle while also entertaining and inspiring them. This unique, creative content does all of the above with relevant information, style suggestions and a conversational tone.

  • Filament - SEO/Search Engine Optimization Strategies - Target

    Here, the content provides information about the product while giving valuable style advice that inspires additional purchases. Written in a straightforward, easy-going style, it mirrors the way girlfriends talk, helping her feel confident about clicking "add to cart."

  • Filament - SEO/Search Engine Optimization Strategies - Target

    SEO keywords are seamlessly woven into this copy to give it a conversational feel. The description reads like your neighbor wrote it, not a computer. Plus, it focuses on features that folks really care about, presenting them in an entertaining way.

  • Filament - SEO/Search Engine Optimization Strategies - Target

    Filament inspires customers with everyday language and a conversational tone. This online product description is complete with useful information about the product's features, benefits and design, all of which are easy to scan with well-placed SEO keywords.

  • Filament - SEO/Search Engine Optimization Strategies - Target

    This online product description responds to the concerns that customers have or can relate to with easy-to-read information. It subtly uses layers of SEO keywords to attract customers at different stages of the buying process. The creative content also inspires customers to make complementary purchases.

  • Filament - SEO/Search Engine Optimization Strategies - Target

    Guests get in the mood to make a purchase with informational content written in a fun style. The copy is easily scannable (there is a version of the product name in each sentence that follows the initial inspiring call to action), and incorporates that Target wink, for which the company has become known.

  • Filament - SEO/Search Engine Optimization Strategies - Target

    This high-quality content weaves together useful information, SEO keywords, style advice and fun, everyday language. It not only has that cute Target wink, but it also inspires moms to make additional purchases.

  • Filament - SEO/Search Engine Optimization Strategies - Target

    Here, the copy inspires customers to make a purchase with fun, conversational language and enticing details that anticipate the questions they'll have. The high-quality content is both informational and entertaining. It creates excitement around the product by sharing features and beneifts in a unique way.

About Filament

Filament is an Internet marketing company that lights up your online presence. With a host of proven strategies, we help you tell your story, connect with customers and build lasting relationships to grow your business online.

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From fun & effective email subject lines to home-page headlines, our clients trust us to deliver. Don't take our word for it. See what they're saying.

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