EMAIL MARKETING • SEO CONTENT • SOCIAL MEDIA

We are FILAMENT

about-brooklyn

ABOUT FILAMENT

We are a content agency located in Minneapolis, Minnesota. We help you tell your story, connect with customers, and build lasting relationships to grow your business online.

Email marketing is still the most cost-effective way to have relevant, personal conversations with your customers. Filament helps you take advantage of this opportunity with unique, relevant, and timely email marketing strategies that speak to your customer’s personal interests. Our email marketing strategies start with you: your business goals and objectives.

Filament is unique, creative copy written by expert writers with a proven track record of click-throughs and conversions. Our expertise is original content that sounds like your neighbor wrote it, which is exactly what search engines are looking for. Filament ensures you have shareable content that responds to the questions your customers are asking.

With social networking being the most popular online activity in North America, Social Media Marketing is an essential part of doing business. Filament can help you join the conversation. Our effective social media strategies keep your customers, new and returning, engaged—that is, talking about your brand and sharing your content.

our-philosophy-is
Every piece of your content should be excellent, enough that customers are compelled to share it.
Joe Pulizzi
our-team

Smart Content by Smart People

Filament pulls together a talented team for every client to ensure their success. Our freelance network extends from coast to coast and includes award-winning writers, published authors, and relentless fact checkers with experience at every level of retail.

EXPERTS IN RETAIL CONTENT

Filament content strategists are experienced professionals with proven skills in a number of creative roles & disciplines, rather than a pool of entry-level writers. They are industry professionals committed to building your brand, not their portfolios.

ON TREND & ON TIME

We are ahead of the curve on understanding the importance of original, brand-focused web copy for retailers. Our industry, retail, and product-trend expertise allows us to develop seamless brand voice integration with minimal direction and fewer revisions.

TRUSTED PARTNERS

Filament strategists have been integral partners in successful digital content strategy sea-changes, identifying both creative & operational improvement opportunities that have resulted in substantial reductions in resource investment & end-to-end timing while achieving dramatic results in guest engagement.

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Our Services

Let Filament help you tell your story, connect with customers, and build lasting relationships to grow your business.

Website Pages: Selling

Home Page to Category Pages, Filament partners with your team to provide compelling, search-engine-optimized content that sells. Our approach treats content like an asset with a quantifiable ROI.

Website Pages: Telling

What content do you need? Where do you need it? Filament helps you tell your brand story while providing valuable information to your customers no matter where they are on their buying journey.

Product Descriptions

Convert browsers into buyers with product copy crafted by Filament. Our expertise is unique content—in your brand voice—that compels your target audience to come back again and again.

Email Content

Effective email marketing connects customers to relevant content on your website. Filament writers craft subject lines that get emails opened and creative content that drives customers to your website.

Relatable Social

Compelling, relevant, and useful stories help you reach more people and grow your business. Our effective strategies keep your customers talking about your brand and sharing your content.

Promotional Social

Product Pins to Facebook Ads, Filament helps you connect with customers where they’re at while building relationships for your brand. Drive conversion with the expert support you need.

work

Work

Newsletters to Site Copy to Email Marketing and more. Check out some of our most recent projects.

TARGET RECIPES REBOOT
PINTEREST PRODUCT PINS
CONNECTED CONTENT
ART CLASS PRODUCT DISPLAY PAGE
MARKETING THE MARKETING
NATE BERKUS BABY PRODUCT DISPLAY PAGE
EMAIL OVERHAUL
TELLING HELPS SELLING
BEAUTIFUL YOU
get-connected

Get Connected

Wanna keep up with the latest developments in digital content? Let's connect!

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Scalable Teams for Changing Needs

Our writers partner with your team to transform websites and digital communication.

Behind all successful marketing is a great storyteller. From email marketing and social media to your home page and PDP, we develop your relationship with your customers while helping them along their buying journeys.

Get your products ready for sale faster with Filament. From spec sheet to shopping cart, we take your raw product data and turn it into well-written product descriptions in the appropriate brand voice and format.

Flexing your workforce to your workload is no easy task. And then there’s the onboarding. Filament solves those challenges. We are a creative partner that can collaborate with your team to provide high-value brand content.

Online publishers succeed by their ability to engage viewers, whether that’s inspiring them to click “share” or influencing purchasing decisions. Filament drives engagement by providing well-written, search-engine-optimized content.

clients
Wunderman
JC Penney
Target
Lego

Creative content from the Land of 10,000 Lakes.

Get in touch with us!