Facial recognition is one of the latest technologies on the verge of advancing digital marketing capabilities. Brands have experimented with…
Artificial Intelligence & Content Marketing
Artificial intelligence (AI) isn’t new, but in the past few years its use in the business world has grown exponentially.…
Email Artificial Intelligence Has Arrived
The shift from manual, mass email–based email marketing to personalized marketing automation is already well underway. In fact, we’re heading…
Optimize Your Content for Voice Recognition
Voice recognition is not new, but with the latest improvements to this voice-activated technology and the advent of digital personal…
Get Personal with Email Personalization
We’ve said it before, and we’ll say it again, personalization is the future of email marketing. Depending on the industry,…
5 Foundations of Approachable Content Marketing
Whether you’re looking to improve your brand awareness, increase engagement, or build brand loyalty, creating a more approachable persona through…
Brand Love & Email Approachability
Consumers distrust corporate brands, yet trust is important for building strong relationships with customers. One way to cultivate trust in…
Content Marketing Transparency & Personalization
The best relationships are built on trust and grow into loyalty. This truism applies to personal relationships as well as…
Keys to Video Email Marketing Success
Whether you’re new to video in email or you’ve been incorporating video content into your email for some time, it…
Video Marketing How-Tos
Video marketing is an essential part of your marketing mix. And there are many types of video to choose from, including…
