Video has become one of the most important types of content online. Between April 2015 and November 2015, the amount…
Video Content Marketing is the Future
Video is the future of content marketing. We see it every time we scroll through our Facebook, Twitter and Instagram…
Email Tracking 101: Build a Better Email Campaign
Email is a great tool for strengthening relationships with people who may have first gotten to know your brand via…
Creating Content Made to Be Repurposed
Onward and upward! Step 6 for building an integrated digital campaign is to create content that can be easily repurposed.…
5 Tips for an Integrated Marketing Team
Integrated marketing communications create a unified and seamless brand experience for costumers across channels. This requires deconstructing silos while building…
Building Your Integrated Strategy & Identity
Today we continue on our journey toward creating an integrated digital marketing campaign. We’ve covered getting to know our target…
What Content Is Your Audience Hungry for?
As we move toward an integrated marketing approach, it’s important to know what content types resonate with our customers. In this…
Defining a Comprehensive Brand Identity
Continuing on our journey toward an integrated email campaign, we come to the issue of brand identity. We’ve learned about…
Building an Integrated Email Marketing Strategy
Once you know who you'll be talking to with your emails, you're ready to put together a strategy for integrating…
Identifying Prime Channels for Your Audience
Continuing our series of posts on the steps to integrated digital marketing, today we’re discussing step two: identify prime channels.…
