Customers at each stage of the buying lifecycle have different interests, needs and history with your brand. Your job is to…
Email Analytics: What to Measure & Why
You can send better email campaigns—that is, emails that are more engaging and relevant to your subscribers—by tracking subscriber engagement…
Email Campaign Tracking for Beginners
In the past, digital marketers were in the dark about whether or not their emails were even received let alone…
Make Your Email & Social Media Marketing Work Smarter… Together
Let’s say you have both an email marketing program and a social media marketing program. (We sure hope you do!)…
3 Keys to Un-Creepifying Your Triggered Emails
It’s standard practice in digital marketing to use triggered emails to stay in touch with your customers. It's one of…
How to Improve Email Click-Through Rates by Improving User Experience
Nearly everything you do affects your brand’s user experience (UX). From a digital perspective, this includes the consistency of your…
User Experience & Character Count: The Happy Medium
We all know by now that it’s key to create a seamless user experience everywhere our customers interact with us.…
4 Steps to Make Your Email Marketing Mobile Friendly
Mobile use has changed the digital marketing landscape. In order to stay relevant, we need to make sure potential clients…
How To Optimize Email Marketing for Mobile Users
Mobile is the most popular environment for a subscriber’s first interaction with an email. At the same time, subscribers consume…
Mobile Friendly Email Marketing Basics
We all know the frustration of clicking on an email we’d really like to read only to find that the…
