The impact of video on social media is growing at a rapid pace and is now an undeniable key component…
Video Content Marketing is the Future
Video is the future of content marketing. We see it every time we scroll through our Facebook, Twitter and Instagram…
Creating Content Made to Be Repurposed
Onward and upward! Step 6 for building an integrated digital campaign is to create content that can be easily repurposed.…
Building Your Integrated Strategy & Identity
Today we continue on our journey toward creating an integrated digital marketing campaign. We’ve covered getting to know our target…
What Content Is Your Audience Hungry for?
As we move toward an integrated marketing approach, it’s important to know what content types resonate with our customers. In this…
Identifying Prime Channels for Your Audience
Continuing our series of posts on the steps to integrated digital marketing, today we’re discussing step two: identify prime channels.…
SEO Bones: What Your Website Really Must Have
The bare bones of SEO is actually one of our favorite topics in the SEO realm of Filament because it's…
Getting to Know All About Your Target Audience
The first step in building an integrated digital marketing campaign is getting to know your target audience. You need to…
Content DIY: Build an Integrated Digital Campaign in 8 Steps
Integration helps you create smarter content that works harder. It also builds trust with your target audience, fights fragmentation, saves…
Why Marketing Integration Means Big Wins
When we considered the top content marketing tips for 2016, marketing integration was at the top of our list. So…
