Before you go deep into the Twitterverse, make the most of your time, energy and money by developing a strong content strategy…
What Marketers Can Learn From Target’s Facebook Content Strategy
At Filament, we love to see a job well done. We also love to come across great ideas about content marketing and…
All the Right Stuff: Posting the Right Content
Knowing what type of content your followers on a particular social network want is key to higher engagement on that…
Why LinkedIn Needs to Be Part of Your Content Strategy
Successful content marketing revolves around producing and sharing high-quality content and building relationships with the people who can benefit from…
Cream of the Content Crop: Product Descriptions
The best product descriptions combine great stories and inspiration with useful information. They show you the benefits of the product…
The “How” of Product Reviews
In our last Content post, we discussed the "Why" of product reviews. If, after reading that post, you're ready to…
The “Why” of Product Reviews
Product reviews are one of the most important strategies for sourcing user-generated content (UGC). Not only do they give you…
Let It Flow: Creating a Constant Stream of Content
So you've been told that you need to create a constant stream of high-quality content across all of your channels. …
Should iBeacon Be Part of Your Mobile Content Strategy?
Most consumers do online research to help them make decisions about what to buy. They go online to read reviews,…
Tips for User-Friendly Content
"Content is king." I bet you've heard that before. However, not all content is created equal. You can make your…
