Facial recognition is one of the latest technologies on the verge of advancing digital marketing capabilities. Brands have experimented with…
Email Artificial Intelligence Has Arrived
The shift from manual, mass email–based email marketing to personalized marketing automation is already well underway. In fact, we’re heading…
Get Personal with Email Personalization
We’ve said it before, and we’ll say it again, personalization is the future of email marketing. Depending on the industry,…
Brand Love & Email Approachability
Consumers distrust corporate brands, yet trust is important for building strong relationships with customers. One way to cultivate trust in…
Keys to Video Email Marketing Success
Whether you’re new to video in email or you’ve been incorporating video content into your email for some time, it…
Why Video Email Marketing Is a Must
Video has become one of the most important types of content online. Between April 2015 and November 2015, the amount…
Email Tracking 101: Build a Better Email Campaign
Email is a great tool for strengthening relationships with people who may have first gotten to know your brand via…
5 Tips for an Integrated Marketing Team
Integrated marketing communications create a unified and seamless brand experience for costumers across channels. This requires deconstructing silos while building…
Defining a Comprehensive Brand Identity
Continuing on our journey toward an integrated email campaign, we come to the issue of brand identity. We’ve learned about…
Building an Integrated Email Marketing Strategy
Once you know who you'll be talking to with your emails, you're ready to put together a strategy for integrating…
