So here we are. Another new year. But rather than hitting the ground running with new, well-planned initiatives and continuing…
Getting Personal with Social Media
“Like” it or not, social media is here to stay. Not only is it staying, but it’s bringing friends. And…
Integrating Lifecycle Marketing and Social Strategy
Integrating lifecycle marketing and social strategy isn’t necessarily as hard as it seems, but it definitely isn’t easy either. By…
Social Media Analytics Tools: What Works?
Before you think about social media analytics tools, stop and think for a moment about your favorite social media sites.…
Using Analytics to Improve Your Social Strategy
Did you know that more than half of the “top” websites in the world use Google Analytics? It makes sense,…
Analyze This: Social Media Monitoring That Matters
There’s a fine line between art and science when it comes to social media monitoring. There are dozens of services…
Selling on Pinterest: Tips for Product Pins That Win
Pinterest is the social media powerhouse that many of us appreciate as a source of inspiration for our personal lives,…
Buyable Pins: The New Pinterest Frontier
Have you noticed? Pinterest has been ramping up functions and customizations in a big way over the past few months.…
Staying On Top Of Your Game: Maintaining Your Social Media Presence
Does your head start to spin when you think about maintaining your social media presence? It can be a little…
Social Media User Experience: How People Follow Your Brand
We’re talking a lot about User Experience (“UX”) this month. You can Google “User Experience” and find a thousand different…
