We’ve grown up with repetition. Sometimes it’s good; sometimes, not so much. Case in point: The mere mention of the…
6 Guidelines for Curating the Best Content
If you have a small staff (or a staff of one), it can be overwhelming to create a constant stream of…
When to Promote Blog Posts On Social Media
So you've written a relevant and informative blog post with the right keywords for your audience and you want to make…
Tick-Tock: The Right Timing for Blog Posts
Several weeks back we shared our insights on the right content for several social media networks. As promised, we've returned…
Clicks n’ Taps: An Email Hoarder Talks Clutter Breakthrough
Allow me to share share with you the following statistics. Thank you kindly for reserving judgment. 2,705 unread emails are…
Social Media Stats: What Do They Really Mean?
Remember when Direct Mail Marketing was all the rage? We squeezed our budgets to afford dynamic designs and impressive images.…
Email Marketing Resource Diet: 4 Food Groups
At Filament, we love our place at the digital marketing table. Participating in the infinite internet landscape is a privilege,…
What Marketers Can Learn From Target’s Facebook Content Strategy
At Filament, we love to see a job well done. We also love to come across great ideas about content marketing and…
Social Media Know-How: The 5 W’s of Social Give and Take – Part III
There is an incredible amount of information out there about social media. A thousand How To’s and Best Of’s, and…
All the Right Stuff: Posting the Right Content
Knowing what type of content your followers on a particular social network want is key to higher engagement on that…