We all know that part of a great content strategy is getting the right content to our target audiences at…
3 Keys to Un-Creepifying Your Triggered Emails
It’s standard practice in digital marketing to use triggered emails to stay in touch with your customers. It's one of…
How to Improve Email Click-Through Rates by Improving User Experience
Nearly everything you do affects your brand’s user experience (UX). From a digital perspective, this includes the consistency of your…
3 Steps to Increase Conversion Rates with UX Strategies
Conversion requires that we create an experience that makes a specific behavior (purchases, registrations, donations, downloads, etc.) irresistible. A big…
The Impact of Mobile on Content
There are currently about two billion smartphone users on the planet. These users check their tiny screens anywhere from 100…
Mobile Friendly Email Marketing Basics
We all know the frustration of clicking on an email we’d really like to read only to find that the…
5 Content Marketing Trends To Act On Now
Content marketing has become the most important marketing trend of 2015. As you evaluate your content strategies’ performance thus far…
5 Email Marketing Trends You Need to Follow
As we approach the halfway point of the year, it’s a good time to evaluate your current email marketing strategies.…
What Not To Do With Your Next Seasonal Email Campaigns
Now is the perfect time to start thinking about your next seasonal email campaigns, looking at what worked with past campaigns…
14 Ways to Define and Refine Your Segmentation Strategy
A lot of people are thinking, talking, and writing about segmentation these days, and for good reason. Segmentation can increase…
