As we approach the halfway point of the year, it’s a good time to evaluate your current email marketing strategies.…
5 Seasonal Email Ideas to Keep Your Customers Clicking
We wrote recently about what not to do with your seasonal email campaigns, so we thought we'd share a few…
Why Segmenting Your Email Lists Is More Important Than Ever
Despite the continuing debate, email marketing is here to stay as a viable form of inbound marketing. It has huge…
Is Email Marketing Dead? Not If You Breathe New Life Into Your Email Campaigns!
Just because you’re not seeing the returns on email that you’d like to, doesn’t mean that email marketing is dead.…
Get to the Point, Part 2: Email Body
In Part 1, we summarized some key points from a recent Campaign Monitor blog: Where to position key messages in your…
Get to the Point, Part 1: Subject Lines & Preheaders
Is your open rate underwhelming? Perhaps this is because the pendulum between teaser text and clear and informative messaging might…
Awww!-tomated: Un-Boring Your Automated Emails
You make an appointment for regular car maintenance and receive a confirmation email. Or, you order something online and get…
Promotion Perfection: Six Tips to Make It Go
You probably already know that inbox clutter is the enemy of email readership. Whether it’s subject lines that are more “meh”…
Clicks n’ Taps: An Email Hoarder Talks Clutter Breakthrough
Allow me to share share with you the following statistics. Thank you kindly for reserving judgment. 2,705 unread emails are…
Email Marketing: Secrets to Consumer Engagement
It’s no secret that a primary goal of any marketing campaign is to change or influence consumer behavior. You want…
