As we move into 2017, it’s a great idea to briefly review email marketing best practices from 2016. These email marketing…
Building an Integrated Email Marketing Strategy
Once you know who you'll be talking to with your emails, you're ready to put together a strategy for integrating…
Hello, My Name Is Your Email Audience
Knowing your email audience is the first step toward creating a successful integrated marketing campaign that includes email. You’ll want…
Top 2 Global Trends in Email Marketing
The digital marketing landscape is continually evolving. As a result, it’s important to keep up with the latest trends and…
Year-End Review: Top Ten 2015 Email Marketing Trends
As 2015 comes to a close, we’ll be looking back at the trends that have shaped digital marketing over the…
Email Analytics: What to Measure & Why
You can send better email campaigns—that is, emails that are more engaging and relevant to your subscribers—by tracking subscriber engagement…
Email Campaign Tracking for Beginners
In the past, digital marketers were in the dark about whether or not their emails were even received let alone…
Make Your Email & Social Media Marketing Work Smarter… Together
Let’s say you have both an email marketing program and a social media marketing program. (We sure hope you do!)…
3 Keys to Un-Creepifying Your Triggered Emails
It’s standard practice in digital marketing to use triggered emails to stay in touch with your customers. It's one of…
How to Improve Email Click-Through Rates by Improving User Experience
Nearly everything you do affects your brand’s user experience (UX). From a digital perspective, this includes the consistency of your…
