Video has become one of the most important types of content online. Between April 2015 and November 2015, the amount…
Building an Integrated Email Marketing Strategy
Once you know who you'll be talking to with your emails, you're ready to put together a strategy for integrating…
Hello, My Name Is Your Email Audience
Knowing your email audience is the first step toward creating a successful integrated marketing campaign that includes email. You’ll want…
Email’s Not-So-Hidden Superpower: Visual Storytelling
Human beings have been telling stories visually since around 30,000 BCE, so it’s no wonder that visual storytelling is a…
5 Strategies for Email Marketing Success in 2016
A couple of weeks ago, we wrote about 2 top global email marketing trends: mobile and relationships marketing. Today we’re…
Top 2 Global Trends in Email Marketing
The digital marketing landscape is continually evolving. As a result, it’s important to keep up with the latest trends and…
Year-End Review: Top Ten 2015 Email Marketing Trends
As 2015 comes to a close, we’ll be looking back at the trends that have shaped digital marketing over the…
How to Improve Email Click-Through Rates by Improving User Experience
Nearly everything you do affects your brand’s user experience (UX). From a digital perspective, this includes the consistency of your…
User Experience & Character Count: The Happy Medium
We all know by now that it’s key to create a seamless user experience everywhere our customers interact with us.…
How To Optimize Email Marketing for Mobile Users
Mobile is the most popular environment for a subscriber’s first interaction with an email. At the same time, subscribers consume…
