Knowing your email audience is the first step toward creating a successful integrated marketing campaign that includes email. You’ll want…
5 Strategies for Email Marketing Success in 2016
A couple of weeks ago, we wrote about 2 top global email marketing trends: mobile and relationships marketing. Today we’re…
Top 2 Global Trends in Email Marketing
The digital marketing landscape is continually evolving. As a result, it’s important to keep up with the latest trends and…
Top 10+ Emails of 2015
New Year's is a great time to look back over the past year and reflect on where we've come from…
Year-End Review: Top Ten 2015 Email Marketing Trends
As 2015 comes to a close, we’ll be looking back at the trends that have shaped digital marketing over the…
Email Analytics: What to Measure & Why
You can send better email campaigns—that is, emails that are more engaging and relevant to your subscribers—by tracking subscriber engagement…
Email Campaign Tracking for Beginners
In the past, digital marketers were in the dark about whether or not their emails were even received let alone…
3 Keys to Un-Creepifying Your Triggered Emails
It’s standard practice in digital marketing to use triggered emails to stay in touch with your customers. It's one of…
How to Improve Email Click-Through Rates by Improving User Experience
Nearly everything you do affects your brand’s user experience (UX). From a digital perspective, this includes the consistency of your…
User Experience & Character Count: The Happy Medium
We all know by now that it’s key to create a seamless user experience everywhere our customers interact with us.…
