The shift from manual, mass email–based email marketing to personalized marketing automation is already well underway. In fact, we’re heading…
Get Personal with Email Personalization
We’ve said it before, and we’ll say it again, personalization is the future of email marketing. Depending on the industry,…
Make Your Email & Social Media Marketing Work Smarter… Together
Let’s say you have both an email marketing program and a social media marketing program. (We sure hope you do!)…
3 Keys to Un-Creepifying Your Triggered Emails
It’s standard practice in digital marketing to use triggered emails to stay in touch with your customers. It's one of…
From creepy to compelling: How to keep email personalization on point
Creating customer profiles and focusing on email personalization has been shown to increase lead-to-customer conversion rates and customer engagement. Experian's 2013…
Is Email Marketing Dead? Not If You Breathe New Life Into Your Email Campaigns!
Just because you’re not seeing the returns on email that you’d like to, doesn’t mean that email marketing is dead.…
Get to the Point, Part 1: Subject Lines & Preheaders
Is your open rate underwhelming? Perhaps this is because the pendulum between teaser text and clear and informative messaging might…
Awww!-tomated: Un-Boring Your Automated Emails
You make an appointment for regular car maintenance and receive a confirmation email. Or, you order something online and get…
Clicks n’ Taps: An Email Hoarder Talks Clutter Breakthrough
Allow me to share share with you the following statistics. Thank you kindly for reserving judgment. 2,705 unread emails are…
Why Email Marketing? We’ll Give You 5 Good Reasons
Email Crushes Facebook & Twitter Would you believe it if we told you that there are still a lot of…
