Integrated marketing communications create a unified and seamless brand experience for costumers across channels. This requires deconstructing silos while building…
Building Your Integrated Strategy & Identity
Today we continue on our journey toward creating an integrated digital marketing campaign. We’ve covered getting to know our target…
What Content Is Your Audience Hungry for?
As we move toward an integrated marketing approach, it’s important to know what content types resonate with our customers. In this…
Building an Integrated Email Marketing Strategy
Once you know who you'll be talking to with your emails, you're ready to put together a strategy for integrating…
Identifying Prime Channels for Your Audience
Continuing our series of posts on the steps to integrated digital marketing, today we’re discussing step two: identify prime channels.…
How to Integrate Your Email Marketing
To keep your email marketing on point, you’ll want to integrate your email campaigns with your other inbound marketing channels.…
Content DIY: Build an Integrated Digital Campaign in 8 Steps
Integration helps you create smarter content that works harder. It also builds trust with your target audience, fights fragmentation, saves…
Integrated Marketing & Email: Making Magic
Email is a crucial part of any marketing mix, but that doesn’t mean it works well in isolation. As with…
