So you’ve created (or curated) amazing products you want to share with world and now you need to help your…
The Impact of Mobile on Content
There are currently about two billion smartphone users on the planet. These users check their tiny screens anywhere from 100…
5 Content Marketing Trends To Act On Now
Content marketing has become the most important marketing trend of 2015. As you evaluate your content strategies’ performance thus far…
What Not To Do With Your Next Seasonal Email Campaigns
Now is the perfect time to start thinking about your next seasonal email campaigns, looking at what worked with past campaigns…
14 Ways to Define and Refine Your Segmentation Strategy
A lot of people are thinking, talking, and writing about segmentation these days, and for good reason. Segmentation can increase…
Social Segmentation: Learning More About Your Business From Your Customers
We’ve talked a lot about listening to our social media communities, and we’re beginning to understand more and more about…
Use Advanced User Segmentation to Improve Your Website
Every website should have an ideal user in mind whether that user is a consumer who will purchase a product…
How to Craft Great Visual Content
It's common knowledge by now that visual content gets you more engagement. You've seen the stats, and you know from…
From creepy to compelling: How to keep email personalization on point
Creating customer profiles and focusing on email personalization has been shown to increase lead-to-customer conversion rates and customer engagement. Experian's 2013…
Is Email Marketing Dead? Not If You Breathe New Life Into Your Email Campaigns!
Just because you’re not seeing the returns on email that you’d like to, doesn’t mean that email marketing is dead.…
