Your website is your face on the Internet. It’s often the first way potential clients come in contact with your…
Get to the Point, Part 2: Email Body
In Part 1, we summarized some key points from a recent Campaign Monitor blog: Where to position key messages in your…
Handling the Negative Side of Social Media
Believe it or not, there are still some businesses out there that refuse to become involved in social media because…
Email Marketing Resource Diet: 4 Food Groups
At Filament, we love our place at the digital marketing table. Participating in the infinite internet landscape is a privilege,…
Social Media Know-How: The 5 W’s of Social Give and Take – Part III
There is an incredible amount of information out there about social media. A thousand How To’s and Best Of’s, and…
Five Email Marketing Trends to Try On for Size
Mobile This is not so much a trend as it is an imminent reality, and therefore, an imperative if you…
Seasonal Subject Lines: Spring Edition
Sure, email marketing works harder when it’s backed by data and a carefully developed marketing strategy. And yes, every bit…
How to Write the Perfect Preheader
When it comes to email, you hear a lot about the importance of subject lines. And, sure, subject lines are…
5 SEO Tips for 2014
The world of search is constantly changing, so it's best not to rest on your laurels. You have to continuously…
Filament = bright ideas
We all know the image: that little light bulb goes on inside someone's head when they've got a brilliant idea.…
