We’ve said it before, and we’ll say it again, personalization is the future of email marketing. Depending on the industry,…
Top 10 Email Marketing Takeaways from 2015
Last week we covered 2015’s top email marketing trends. Today we take that knowledge and focus on next steps for…
Top Strategies for Creating Killer Lifecycle Email Campaigns
Customers at each stage of the buying lifecycle have different interests, needs and history with your brand. Your job is to…
Make Your Email & Social Media Marketing Work Smarter… Together
Let’s say you have both an email marketing program and a social media marketing program. (We sure hope you do!)…
How to Improve Email Click-Through Rates by Improving User Experience
Nearly everything you do affects your brand’s user experience (UX). From a digital perspective, this includes the consistency of your…
3 Email Marketing No-Nos (And How to Fix Them)
In the world of email marketing today, it’s not enough to just put emails out there and hope for the…
5 Seasonal Email Ideas to Keep Your Customers Clicking
We wrote recently about what not to do with your seasonal email campaigns, so we thought we'd share a few…
14 Ways to Define and Refine Your Segmentation Strategy
A lot of people are thinking, talking, and writing about segmentation these days, and for good reason. Segmentation can increase…
Quick Hits on Four Top Email Marketing Systems
There are literally hundreds of email marketing management systems to choose from, and once you start researching them, your head…
