Have you heard the old saying suggesting that you should “make hay while the sun shines”? It refers to taking…
5 Tips for Great Seasonal Social Media Content
Your customers look to you for inspiration, ideas, and creative solutions to their needs. They want you to be their…
Social Segmentation: Learning More About Your Business From Your Customers
We’ve talked a lot about listening to our social media communities, and we’re beginning to understand more and more about…
How To Get Social with Buyer Personas
What’s your social media style? What’s your favorite social media topic? Do your style and topic preferences change depending on…
Social Media Quality vs Quantity: What’s Your “Social Q”?
Facebook, it seems, is always shaking things up. Just when we finally get used to their last round of changes,…
How to Create Social Media Content That Performs
Wouldn’t it be great to have the magic formula for social media success? Yeah, we think so, too. In the…
The Hash on Hash Tags: How to leverage the trendy little symbol we all know and love
We’ve all done it. We can’t help ourselves. It’s so easy to toss a hashtag or two into casual conversations.…
Mastering The ‘Social’ Behind The ‘Strategy’
"If you fail to plan, You are planning to fail." -Benjamin Franklin We’ve all heard it before: Planning is a…
Content Worth Repeating: Because Once Isn’t (Always) Enough
We’ve grown up with repetition. Sometimes it’s good; sometimes, not so much. Case in point: The mere mention of the…
Handling the Negative Side of Social Media
Believe it or not, there are still some businesses out there that refuse to become involved in social media because…
