We don’t really need long-term academic studies or high-level research teams to know that mobile use is everywhere and it…
How To Avoid Killing Your Social Media Strategy
If we had a dollar for every ‘How To’ recommendation for best social media practices that we’ve seen, we’d be…
Social Media Trends Today: What We Are (Really) Seeing Now
With a show of hands, how many of us have read (O.K., more like hungrily devoured) everything we possibly can…
Seasonal Social Media Planning: Making Snow While the Sun Shines
Have you heard the old saying suggesting that you should “make hay while the sun shines”? It refers to taking…
5 Tips for Great Seasonal Social Media Content
Your customers look to you for inspiration, ideas, and creative solutions to their needs. They want you to be their…
Social Segmentation: Learning More About Your Business From Your Customers
We’ve talked a lot about listening to our social media communities, and we’re beginning to understand more and more about…
How To Get Social with Buyer Personas
What’s your social media style? What’s your favorite social media topic? Do your style and topic preferences change depending on…
Social Media Quality vs Quantity: What’s Your “Social Q”?
Facebook, it seems, is always shaking things up. Just when we finally get used to their last round of changes,…
How to Create Social Media Content That Performs
Wouldn’t it be great to have the magic formula for social media success? Yeah, we think so, too. In the…
The Hash on Hash Tags: How to leverage the trendy little symbol we all know and love
We’ve all done it. We can’t help ourselves. It’s so easy to toss a hashtag or two into casual conversations.…
