When you’re working hard to create relevant messages that deliver value to your customers, it just makes sense to think…
Life Event Marketing vs. Demographic Targeting
We're going to say it straight: life event marketing is more effective than demographic targeting. Why? Because life events drastically…
Top Strategies for Creating Killer Lifecycle Email Campaigns
Customers at each stage of the buying lifecycle have different interests, needs and history with your brand. Your job is to…
3 Keys to Un-Creepifying Your Triggered Emails
It’s standard practice in digital marketing to use triggered emails to stay in touch with your customers. It's one of…
5 Email Marketing Trends You Need to Follow
As we approach the halfway point of the year, it’s a good time to evaluate your current email marketing strategies.…
Quick Hits on Four Top Email Marketing Systems
There are literally hundreds of email marketing management systems to choose from, and once you start researching them, your head…
