In the world of email marketing today, it’s not enough to just put emails out there and hope for the…
Get to the Point, Part 2: Email Body
In Part 1, we summarized some key points from a recent Campaign Monitor blog: Where to position key messages in your…
Get to the Point, Part 1: Subject Lines & Preheaders
Is your open rate underwhelming? Perhaps this is because the pendulum between teaser text and clear and informative messaging might…
Awww!-tomated: Un-Boring Your Automated Emails
You make an appointment for regular car maintenance and receive a confirmation email. Or, you order something online and get…
Promotion Perfection: Six Tips to Make It Go
You probably already know that inbox clutter is the enemy of email readership. Whether it’s subject lines that are more “meh”…
Clicks n’ Taps: An Email Hoarder Talks Clutter Breakthrough
Allow me to share share with you the following statistics. Thank you kindly for reserving judgment. 2,705 unread emails are…
Email Marketing: Secrets to Consumer Engagement
It’s no secret that a primary goal of any marketing campaign is to change or influence consumer behavior. You want…
Email Marketing Resource Diet: 4 Food Groups
At Filament, we love our place at the digital marketing table. Participating in the infinite internet landscape is a privilege,…
Quick Hits on Four Top Email Marketing Systems
There are literally hundreds of email marketing management systems to choose from, and once you start researching them, your head…
Five Email Marketing Trends to Try On for Size
Mobile This is not so much a trend as it is an imminent reality, and therefore, an imperative if you…
