"If you fail to plan, You are planning to fail." -Benjamin Franklin We’ve all heard it before: Planning is a…
Content Worth Repeating: Because Once Isn’t (Always) Enough
We’ve grown up with repetition. Sometimes it’s good; sometimes, not so much. Case in point: The mere mention of the…
Handling the Negative Side of Social Media
Believe it or not, there are still some businesses out there that refuse to become involved in social media because…
Social Recruiting: Finding Rock Stars Where They Live
You probably don’t go a day anymore without hearing something about social media. Words like “Googling”, “Facebooking” and “Tweeting”…
Taking Social Media to the Next Level… Objectively
Managing a brand’s social media details—both large and small – seems endless. And it is! But there is a way…
Creative 70/20/10 Social Media Marketing
We talk a lot about what to say via social media. In fact, you may think we’re a bit obsessed…
How To Create An Engaged Social Media Presence
As professionals, we don’t need to do things just for the sake of doing them. In fact, if we can’t…
Social Media Stats: What Do They Really Mean?
Remember when Direct Mail Marketing was all the rage? We squeezed our budgets to afford dynamic designs and impressive images.…
Social Media Know-How: The 5 W’s of Social Give and Take – Part III
There is an incredible amount of information out there about social media. A thousand How To’s and Best Of’s, and…
The 5 Give and Take W’s of Social Media—Part II
We’ve been talking about the 5 W's of social media. In general, that covers Who, What, Why, Where and When.…
