business voice

Posted in EMAIL MARKETING

30 Jul 2014

Get to the Point, Part 1: Subject Lines & Preheaders

By Filament Email Marketing Specialist On July 30, 2014 With 3 Comments

Is your open rate underwhelming? Perhaps this is because the pendulum between teaser text and clear and informative messaging might…

Posted in EMAIL MARKETING

16 Jul 2014

By Filament Email Marketing Specialist On July 16, 2014 With 1 Comment

You make an appointment for regular car maintenance and receive a confirmation email. Or, you order something online and get…

Posted in SOCIAL MEDIA MARKETING

04 Jul 2014

By Filament Social Media Marketing Specialist On July 4, 2014 With No Comments

Managing a brand’s social media details—both large and small – seems endless. And it is! But there is a way…

Posted in SOCIAL MEDIA MARKETING

28 Mar 2014

By Filament Social Media Marketing Specialist On March 28, 2014 With 5 Comments

It’s easy to get caught up in social media’s ever-changing latest and greatest, and trying to figure out how to…