We’ve grown up with repetition. Sometimes it’s good; sometimes, not so much. Case in point: The mere mention of the…
Handling the Negative Side of Social Media
Believe it or not, there are still some businesses out there that refuse to become involved in social media because…
Get to the Point, Part 1: Subject Lines & Preheaders
Is your open rate underwhelming? Perhaps this is because the pendulum between teaser text and clear and informative messaging might…
Taking Social Media to the Next Level… Objectively
Managing a brand’s social media details—both large and small – seems endless. And it is! But there is a way…
Creative 70/20/10 Social Media Marketing
We talk a lot about what to say via social media. In fact, you may think we’re a bit obsessed…
All the Right Stuff: Posting the Right Content
Knowing what type of content your followers on a particular social network want is key to higher engagement on that…
Email Marketing Challenge: Move the Needle Forward
Do you feel like your email marketing has gone stale? Are you sick of the same tired old content? Are…
The “Why” of Product Reviews
Product reviews are one of the most important strategies for sourcing user-generated content (UGC). Not only do they give you…
Let It Flow: Creating a Constant Stream of Content
So you've been told that you need to create a constant stream of high-quality content across all of your channels. …
