Every brand needs a style guide. The same goes for your email marketing program. An email copy style guide helps…
Why You Need a Brand Style Guide
Brands often have style guides that focus on the look and feel of the design of their content. It’s equally…
How to Produce Great UX Content
Is design the first thing that springs to mind when you think about user experience (UX)? That’s common. Yet, it…
Influencer Marketing Strategy in 2017
2016 Email Marketing in Review
As we move into 2017, it’s a great idea to briefly review email marketing best practices from 2016. These email marketing…
Best Practices for Content Marketing in 2017
At Filament, we like to celebrate a great year by looking back at what we’ve learned. To that end, we’ve…
2017 Email Trends You Should Start Now
2017 is right around the corner. Why not get a head start by putting some of the top 2017 email…
2017 Content Trends That Will Kick-Start Your Content
Content marketing strategies must constantly adapt to new expectations and new technologies. To help you stay in the know and…
What’s Ahead for Email Marketing in 2017
A great way to start preparing your email marketing for 2017 is to look ahead to see what email trends…
7 Content Trends for Success in 2017
By now, you’ve probably started putting together your content marketing strategy for 2017. To help you round out your strategies,…
