Content marketing strategies must constantly adapt to new expectations and new technologies. To help you stay in the know and on point, we’ve put together our list of the 3 top 2017 content trends along with brief tips for making them work for your brand.
Video content marketing is a key trend to prep for in 2017. It includes both recorded video and live streaming. You can start by creating a video strategy that speaks to your business goals and your customers. Be sure that strategy outlines your customers’ journey and focuses on creating video content that will help move them from one stage to the next.
As far as live video is concerned, be sure it fits with your goals. If you’re clear that it does, consider starting with one of the following options for live streaming:
- Live events (presentations, talks, conferences, press conferences, performances, concerts, tours, and demos)
- Behind-the-scenes coverage
- New product announcements
- Interviews with influencers
Storytelling is already a big part of content marketing. Its influence will continue to grow in 2017. A well-told story hooks and holds your audience’s attention. Because our brains are hard-wired to connect with stories, this trend offers an effective method of building strong relationships with customers.
Storytelling goes hand in hand with video. If you’re new to storytelling, a smart place to start is with a video that tells the story of your company or the story of one of your signature products.
Interactive content keeps visitors on your site longer and encourages more sharing. It includes quizzes, animated infographics, selfie contests, and slow-motion lookbooks.
Opt for professionally designed and developed content that lets your audience choose different paths within the content. When site visitors can click on sections that are of interest to them it’s more engaging than the standard text-heavy content they see on most sites.
Your 2017 content marketing will be off to a great start if you begin putting these trends into play now. Video, storytelling, and interactive content all go hand in hand, so they’re easy to work into your strategy simultaneously.
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