UX copywriting is a must for optimal subscriber engagement. In this post, we offer questions to get you thinking from…
Email Copywriting Done Right
When it comes to email marketing, copy is a key determinant of whether your campaigns succeed or fail. In this…
10 Email Writing Tips that Get Action
From your subject line all the way through your message, great content is key for enticing subscribers to open your…
Email Artificial Intelligence Has Arrived
The shift from manual, mass email–based email marketing to personalized marketing automation is already well underway. In fact, we’re heading…
Get Personal with Email Personalization
We’ve said it before, and we’ll say it again, personalization is the future of email marketing. Depending on the industry,…
Brand Love & Email Approachability
Consumers distrust corporate brands, yet trust is important for building strong relationships with customers. One way to cultivate trust in…
5 Tips for an Integrated Marketing Team
Integrated marketing communications create a unified and seamless brand experience for costumers across channels. This requires deconstructing silos while building…
Defining a Comprehensive Brand Identity
Continuing on our journey toward an integrated email campaign, we come to the issue of brand identity. We’ve learned about…
Building an Integrated Email Marketing Strategy
Once you know who you'll be talking to with your emails, you're ready to put together a strategy for integrating…
Hello, My Name Is Your Email Audience
Knowing your email audience is the first step toward creating a successful integrated marketing campaign that includes email. You’ll want…
