Every brand needs a style guide. The same goes for your email marketing program. An email copy style guide helps…
Why You Need a Brand Style Guide
Brands often have style guides that focus on the look and feel of the design of their content. It’s equally…
How to Produce Great UX Content
Is design the first thing that springs to mind when you think about user experience (UX)? That’s common. Yet, it…
Influencer Marketing Strategy in 2017
Best Practices for Content Marketing in 2017
At Filament, we like to celebrate a great year by looking back at what we’ve learned. To that end, we’ve…
2017 Content Trends That Will Kick-Start Your Content
Content marketing strategies must constantly adapt to new expectations and new technologies. To help you stay in the know and…
2017 Social Media Trends to Get a Head Start On
We’ve defined what’s on the horizon for social media trends in 2017 but why wait that long to implement? …
7 Content Trends for Success in 2017
By now, you’ve probably started putting together your content marketing strategy for 2017. To help you round out your strategies,…
Content Marketing Storytelling
Storytelling in marketing isn’t new. It’s been around since ancient times when citizens in Ancient Greece used the Agora, an…
Content Writing that Wins
Great writing inspires more great writing. For this reason, we've rounded up several excellent examples based on our tips from…
