Great writing inspires more great writing. For this reason, we’ve rounded up several excellent examples based on our tips from a couple of weeks ago in order to inspire you to greatness.
Relevance – West Elm
West Elm’s site offers many great examples of product descriptions that provide useful information to their particular audience. It’s packed with relevant details without being too lengthy.
Once we tap or click on “See” to head over their to sofa-shopping guide, we find even more useful information that support the product description. This content is supported by simple illustrations that play up the text.
Voice – Nasty Gal
Nasty Gal’s blog Nasty Galaxy provides examples of 2 important writing practices: 1) know your audience and 2) write in their voice. The writers for Nasty Galaxy know their audience intimately and write their content in that audience’s voice, making readers feel like their chatting with their best friend.
Visuals – Everlane
Infographics, when done well, combine the best of both the image and text worlds. Everlane keeps it simple with crisp images and minimal text, all while managing to maintain their brand voice and feel.
Concise – Casper
Sometimes a little says a lot.
Actionable – American Red Cross
When we land on the American Red Cross homepage, it’s immediately clear what the organization wants us to do. From the navigation to the headlines, subheads and calls-to-action, we’re given clear, actionable direction.
Originality – Collectors Weekly
You have a unique point of view. Be sure to put that into every piece of writing you create. Not only will you be offering something that no one else on the Internet can, but you’ll be creating the kinds of unique content that search engines love, which in turn will be great for your SEO.
Punchy Headlines – REI
Headlines are a key part of any piece of writing. While 80% of readers will read your headlines, only 20% will read the rest of the article. An effective headline starts with an attention grabber and follows through with information relevant to the intended audience. These examples from REI’s blog do both.
Put these practices into play, and your writing will improve. If you’re looking for more helpful content marketing examples that illustrate copywriting best practices, check back in a few days for some great examples of email marketing writing.
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