Another year is upon us and it’s time to take inventory of marketing plans for 2015 and establish our SEO strategies going forward for 2016.
As our headline says, and sort of gives away the punch of this article, mobile and relationship marketing is going to be essential to any successful 2016 SEO strategies. If you’re still trying to stuff all sorts of keywords (even unrelated ones) into your website just to snag viewers – you’re so far behind the times you might as well give up your website. But if you created a mobile version of your website in 2015 (or before) in response to Google’s “strong suggestions” that you do so – you’re on the right track and you need to focus on that area even more.
Mobile is so important now because apps will be recognized within mobile Google so your competition has expanded greatly and your reach can expand as well. This means that having a responsive mobile website may not be enough… You may need to create an app as well. The good news about apps is that they’re getting easier and easier, and you may find that they’ll provide a huge boon to your business for a very small investment. Check the Filament blog throughout the year to learn more about mobile SEO in 2016 and to get some useful tips.
Now we need to talk about relationship marketing because this is, and has been, the way SEO is headed. There is a deeper relationship growing between companies and websites and their users – it’s akin to the way our grandparents or great grandparents felt about brands, especially their vehicles. For companies and websites this means that reaching your key audience is far more important than reaching a huge audience; i.e. being #1 in SEO no longer means reaching the most people, but being #1 with your core audience. We’ll also be delving deeper into this concept and give you some tips on how you can use SEO and relationship marketing to create a winning presence in 2016.
The best way to proceed is to gather all of your SEO data for 2015 and begin the process of weeding out the bad and working with the good to reach your core audience and anticipate their mobile needs and you’ll start the year ahead of the curve.
