The world of search is constantly changing, so it’s best not to rest on your laurels. You have to continuously evaluate best practices in search engine optimization. At Filament, we’ve collected a few tried-and-true tips that we feel confident will help any website move toward their goals in the current search situation. They’re the tactics we use for our own SEO efforts, at least for the time being.
Know Your Audience
Whether you’re looking to attract viewers to your blog, sell a product, or teach people how to make crafts, every single website should put their target audience at the forefront of their SEO tactics. Search engine optimization is about making sure your audience can find your website more easily. You can’t do that if you don’t know who your audience is. If you learn their likes, the way they speak, and what they respond to, you can not only craft a better SEO plan, but you will also develop more loyal and satisfied followers.
Go Mobile
Mobile has risen dramatically with the introduction of smartphones and portable devices, and it’s nowhere near its saturation point. Statistics can help emphasize this fact, but we can all agree that people now search and make purchases on mobile devices more often. With that in mind, it’s clear that developing and optimizing a mobile website is key.
Pay Attention to Analytics
Even the most simple analytics program can tell you something about your audience and their preferences. This information should not be ignored but used to build a better website and responsive search techniques. If you don’t want to pay for an analytics program, try Google Analytics. It’s free and just may tell you everything you need to know.
Use Your Words Wisely
Don’t get all excited when keywords are mentioned. They’re not the golden goose they once were, but they’re still very important. Write thoughtful content for your website that contains the keywords for that page. SEO web writing is a talent that comes from practice, a deep understanding of the way people search and read on the internet, and knowledge of what’s useful for search engines. Hiring a firm that specializes in SEO copywriting is often one of the smartest investments a website owner can make.
Do SEO (and do it legitimately)
It’s remarkable how many websites have no search engine optimization or buy into scams and bad business practices that only harm their websites in the long run. You have several choices for optimizing your website. You can decide to go with a big SEO firm and do an entire website overhaul, go with a smaller firm and install the vital basics, or go it alone. Whatever you choose, make sure that you’re adding some form of optimization to your website to promote yourself effectively. And never fall for too-good-to-be-true scams – they’ll only hurt your website in the long run.
Contact Filament if you’re interested in learning more about SEO, online marketing, or hiring our team to help your website succeed.
