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09 Dec 2014
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SEO Checklist for Your Website for 2015

Sticky Post By On December 9, 2014 With No Comments

The New Year is almost upon us. If you’ve been putting off doing any search engine optimization (SEO) to your website, it’s time to get on it.

The most important thing to understand as you look at the checklist below is that SEO is now very different than it was a few years ago. It’s actually easier to maintain good SEO habits if you’re producing a quality website – they’re almost intuitive. SEO trends are less about tips and tricks and more about good, quality, informative content. With that in mind, let’s look at 5 ways you can work on and improve your website SEO for 2015.

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25 Nov 2014
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Get More E-Sales this Holiday Season with SEO

Sticky Post By On November 25, 2014 With No Comments

Whether you’re in it to win it this holiday season or you just want a better approach to e-commerce, these tips – and a solid SEO mindset – can help you boost your internet sales.

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11 Nov 2014
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Three Secrets for Writing Better Product Descriptions

Sticky Post By On November 11, 2014 With No Comments
Filament Email Marketing

Are you in e-commerce or online retail sales? If you are, then we’ve got some secrets to share that can help you get a better return on investment. If you’re not, these secrets may actually be transferred (although they will need a little modification) to basic web content for any website.

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28 Oct 2014
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Google Takes on the Pirates

Sticky Post By On October 28, 2014 With No Comments
Filament Content Creation

Pirate websites have been the bane of legitimate websites for a long time. And for most of that time, Google and other search engines have given some of those thieving sites a higher ranking than the good sites.

Google is now turning its attention to changing this injustice with its recent Pirate update which from the looks of things, has already started to roll out.

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24 Oct 2014
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Content Worth Repeating: Because Once Isn’t (Always) Enough

Sticky Post By On October 24, 2014 With 3 Comments

We’ve grown up with repetition. Sometimes it’s good; sometimes, not so much.

Case in point: The mere mention of the latest animated movie sends children into a blissful tizzy, unabashedly regaling anyone within ear shot with the movie’s theme songs over and over again. And yet, no matter how perpetually proud we are as parents and guardians, hearing those scores belted out in less-than-perfect pitch for the umpteenth time Just. Makes. Us. Cringe.

Turn on the radio or the television, and we’re often assaulted with the same songs and commercials until we can’t take it anymore. All things considered, it’s no wonder we associate “repetition” with negativity.

But repeating things can be advantageous. When it comes to social media, we have only to utter the word “viral” before understanding just how repetition can take a previously unknown element and make it a household word.

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14 Oct 2014
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Content is King of SEO

Sticky Post By On October 14, 2014 With No Comments

SEO specialists have been touting the fact that content is king for years now. Nonetheless, many people are sidestepping more important content and focusing instead on redirect codes, link juice, tweaking the back end of their websites, and other areas.

SearchMetrics released its annual SEO study and discovered that now more than ever, content is really a vital part of Search. Sticking to the guidelines that Filament has always touted is even more relevant today. Good content and SEO practices need to be the focus of your Search campaign as well as your marketing plan and the way you reach out to your audience. Without going into great detail, we’ll state the obvious again: Your web copy must be informative, unique, engaging, and crafted in a thoughtful way that has some keyword analysis as a backdrop.

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10 Oct 2014
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Handling the Negative Side of Social Media

Sticky Post By On October 10, 2014 With No Comments

Believe it or not, there are still some businesses out there that refuse to become involved in social media because they’re afraid of what people might say or do.

Worse yet, there are businesses that have published social media sites, but the sites are practically inactive. They’ve checked “Establish Social Media Site(s)” off their marketing list, but the sites aren’t maintained or promoted in any way.

If we could just sit those seemingly “anti-social” businesses down on a comfy couch and get to the root of their actions – or lack thereof – we’d be willing to bet that they’re largely fear driven.

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30 Sep 2014
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The Basics of Mobile Optimization

Sticky Post By On September 30, 2014 With No Comments

Mobile devices will eventually (and probably sooner rather than later) surpass traditional computers for consumers. This means that Search Engine Optimization for Mobile Devices – or Mobile SEO – is vital for retailers. Every brand from the biggest big box stores to the smallest retailers can benefit from some mobile optimization.

One of the biggest differences with mobile is clearly that it is mobile. But let’s think about it for a moment. That means that your searches now become instantly localized. Your mobile device can send signals that pinpoint your location. Companies that are closer to you may gain an advantage over their competition – that is as long as they’re optimized for their location.

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26 Sep 2014
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Social Recruiting: Finding Rock Stars Where They Live

Sticky Post By On September 26, 2014 With No Comments

 

You probably don’t go a day anymore without hearing something about social media. Words like “Googling”, “Facebooking” and “Tweeting” have entered the realm of verbs that many of us use on a daily basis. (Sorry, Google, it is what it is, and we thank you for being such an important resource!)

All charming, personal posts of kittens, babies and foodie fanfare aside, social media really does provide some serious professional benefits in our lives today.

Things were very different a decade ago – or even five years ago – when most companies were still posting job openings in paper publications. Job seekers were used to “looking in the paper” and at physical job boards in schools, offices, and public buildings. But, with the introduction of Facebook, LinkedIN, Twitter, and the like, it was only a matter of time before things changed.

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16 Sep 2014
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Search Engine Optimization and Original Content

Sticky Post By On September 16, 2014 With No Comments

There are some commandments out there that everyone seems to know but that they still break – at least from time to time.

In the world of SEO, Thou Shall Use Original Content. While should be obvious, it’s one of the biggest rules often broken by content creators. And not just by spammy websites or lazy companies – some of the most respected and trusted sites in the world copy content.

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