The Content Connection

24 Apr 2014

Sticky Post By Filament Email Marketing Specialist Posted in EMAIL MARKETING With 1 Comment Permalink

Five Email Marketing Trends to Try On for Size

Sticky Post By Filament Email Marketing Specialist On April 24, 2014 With 1 Comment

Mobile
This is not so much a trend as it is an imminent reality, and therefore, an imperative if you plan to continue successfully marketing via email. Mobile devices are most peoples’ window to the world. Mobile brings consumer connectivity to a whole new level, since you’re reaching consumers in their cars, on the bus, walking down the street or having dinner with the in-laws. An investment in responsive email design – emails designed to intuitively flex and cascade based on the user’s device – is an investment in your marketing’s ability to reach consumers in the first place. According to ReturnPath mobile statistics, 88% of consumers check email via mobile daily, making the mobile trend positively mainstream. There are several theories that, in the near future, email will be entirely designed for and viewed from mobile devices. The idea is that technology will make mobile so reliable and so useable, that the use of computers for most everyday email activities will be obsolete. So, the time to set your business up for mobile email marketing is now, not later.

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Five Email Marketing Trends to Try On for Size February 25th, 2015Filament Email Marketing Specialist

17 Apr 2014

Sticky Post By Filament Content Specialist Posted in CONTENT MARKETING With 1 Comment Permalink

Why LinkedIn Needs to Be Part of Your Content Strategy

Sticky Post By Filament Content Specialist On April 17, 2014 With 1 Comment

Successful content marketing revolves around producing and sharing high-quality content and building relationships with the people who can benefit from that content. As the world’s biggest professional social network, LinkedIn creates a unique opportunity to match content to readers who will find it professionally relevant and useful—and then will share it and link to it, providing more opportunities to reach potential customers and create conversions. If you’re doubting whether you should invest content marketing time in LinkedIn, read on to discover how this social platform can help you meet your business goals. Read more

Why LinkedIn Needs to Be Part of Your Content Strategy February 25th, 2015Filament Content Specialist

16 Apr 2014

Sticky Post By Filament Social Media Marketing Specialist Posted in SOCIAL MEDIA MARKETING With 2 Comments Permalink

The 5 W’s of Social Media Give and Take – Part I

Sticky Post By Filament Social Media Marketing Specialist On April 16, 2014 With 2 Comments

Anyone who manages social media knows that keeping up with ever-changing trends, continuously creating interesting content and managing social media relationships is no easy task. In fact, it can be downright overwhelming.

In a previous post, we talked about “What?” kinds of things to focus your social media efforts on. That got our journalistic juices flowing, so we thought we’d continue down the path of organizing social media efforts by breaking them down into The 5 W’s.

With social media, as with every worthwhile effort, there is always give and take. So, to better direct the information, we’re going to break the W’s down into parts:

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The 5 W’s of Social Media Give and Take – Part I February 25th, 2015Filament Social Media Marketing Specialist

15 Apr 2014

Sticky Post By Filament SEO Specialist Posted in SEARCH ENGINE OPTIMIZATION With 1 Comment Permalink

The Basics of Hiring an SEO Consultant

Sticky Post By Filament SEO Specialist On April 15, 2014 With 1 Comment

Unfortunately, there are scams in every industry and SEO (Search Engine Optimization) is no exception. Most companies have received a piece of mass marketing mail or an email that promises them that they can be #1 on Google if they hire that company to handle their SEO. This is actually something a third party can never guarantee.  Google does not offer this to any company, which means if  you receive this tempting offer you should immediately discard it as it is a scam.

That said, there are legitimate SEO companies out there and they can help you boost the organic search value of your website. Never expect a company to make you #1 on Google, but with a good SEO company you can expect the following:

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The Basics of Hiring an SEO Consultant February 25th, 2015Filament SEO Specialist

09 Apr 2014

Sticky Post By Filament Email Marketing Specialist Posted in EMAIL MARKETING With No Comments Permalink

Email Marketing Challenge: Move the Needle Forward

Sticky Post By Filament Email Marketing Specialist On April 9, 2014 With No Comments

Do you feel like your email marketing has gone stale? Are you sick of the same tired old content? Are you unsure if your seemingly tried-and-true tactics are getting the attention of your consumers?

It’s human nature to take the path of least resistance, and to fall into routines that are easy and cost effective. But in order to grow your business and continue to connect with new customers, you have to move the needle forward in every area of your work. From your products and customer service to your advertising and marketing efforts, your drive to continuously improve will be the thing that sets you apart from your competition.

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Email Marketing Challenge: Move the Needle Forward February 25th, 2015Filament Email Marketing Specialist

03 Apr 2014

Sticky Post By Filament Content Specialist Posted in CONTENT MARKETING With 3 Comments Permalink

Cream of the Content Crop: Product Descriptions

Sticky Post By Filament Content Specialist On April 3, 2014 With 3 Comments

The best product descriptions combine great stories and inspiration with useful information. They show you the benefits of the product while speaking directly to their target audience in a voice indicative of the brand. They’re mindful of structure, punctuation, grammar and spelling. Plus, unique product content offers a big payoff since it adds value to your customers, improves your SEO and helps sell products.

ModCloth

ModCloth is the master of creating stories for their products. Stories help to lower rational barriers against persuasion. We forget we’re being sold to and get lost in the fantasy of feeling wonderful and looking amazing in this dress.

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Cream of the Content Crop: Product Descriptions February 25th, 2015Filament Content Specialist

01 Apr 2014

Sticky Post By Filament SEO Specialist Posted in SEARCH ENGINE OPTIMIZATION With No Comments Permalink

Blogging and SEO in 2014

Sticky Post By Filament SEO Specialist On April 1, 2014 With No Comments

A couple years ago, when keywords were king, websites used blogs and guest blogs to legitimately bump up the number of keywords in their websites. It was legitimate, it was a great tool, and it could be very useful and valuable for visitors to the website. But, just like everything else in the search engine optimization (SEO) world, there were downsides and ways to dupe the system.

If your website is using a blog simply as a vehicle in which to cram keywords, and not as a way to provide quality information to your visitors, stop immediately. Also, if you belonge to a group/organization that provided you with blogs (which you typically paid for) that were used by you and everyone in that group, stop that too. These are not considered legitimate or valuable blogs. They are actually quite spammy and can tarnish your website’s credibility.

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Blogging and SEO in 2014 February 25th, 2015Filament SEO Specialist

28 Mar 2014

Sticky Post By Filament Social Media Marketing Specialist Posted in SOCIAL MEDIA MARKETING With 5 Comments Permalink

How To Define the “Voice” of Your Business

Sticky Post By Filament Social Media Marketing Specialist On March 28, 2014 With 5 Comments

It’s easy to get caught up in social media’s ever-changing latest and greatest, and trying to figure out how to “do” social media well can be overwhelming to say the least. There are no silver bullets. Every question has multiple answers, and every challenge has many possible solutions. The key is finding what works best for you and your customers.

Easier said than done, right? Before you throw your hands up in frustration, we suggest focusing on the basics to better manage what your social media efforts are all about.

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How To Define the “Voice” of Your Business February 25th, 2015Filament Social Media Marketing Specialist

26 Mar 2014

Sticky Post By Filament Email Marketing Specialist Posted in EMAIL MARKETING With No Comments Permalink

Seasonal Subject Lines: Spring Edition

Sticky Post By Filament Email Marketing Specialist On March 26, 2014 With No Comments

Sure, email marketing works harder when it’s backed by data and a carefully developed marketing strategy. And yes, every bit of effort toward list management, testing, segmentation, personalization and lead generation is time and energy well spent. But don’t forget to have a little fun.

A bit of seasonal whimsy – especially in your subject lines – can lead the way to breaking through the inbox clutter and endearing your audience. Here, endearment is synonymous with engagement, so get creative. Leverage the subject line’s conservative character counts to craft quick “gets” with just the right amount of camp. Play with punctuation, puns and even spelling to create inside jokes with your audience, and get them to click through. The trick is to be warm, humorous and informative. People should have some idea of what your product or service is, even when you’re not stating it overtly.

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Seasonal Subject Lines: Spring Edition February 25th, 2015Filament Email Marketing Specialist

20 Mar 2014

Sticky Post By Filament Content Specialist Posted in CONTENT MARKETING With 2 Comments Permalink

The “How” of Product Reviews

Sticky Post By Filament Content Specialist On March 20, 2014 With 2 Comments

In our last Content post, we discussed the “Why” of product reviews. If, after reading that post, you’re ready to include this user-generated content on your site, you’re probably thinking, “Well, how do I go about this?” Read on, my friend.

BUILD

People like giving their opinions. And as you read in the aforementioned post, people like using reviews to make purchasing decisions. Give your customers easy options to create online reviews on your site so that future customers don’t have to go elsewhere to find to find the content they want. Read more

The “How” of Product Reviews February 25th, 2015Filament Content Specialist