There are different approaches to Search Engine Optimization (SEO) that offer varying degrees of success, but we’re going to give you a tip that will help you fine tune your SEO across the board no matter how much work you’re currently putting into it! Some websites that don’t do SEO at all will see big benefits when using this technique. And, companies that funnel a lot of effort into their SEO will also get better results by slowing down and taking a minute to use this fine tuning SEO technique.
Now we’re not asserting that there is only one way to fine tune SEO. There are many different ways to do it. But we’re going to focus on a tried and true method which has been at the core of SEO since the very beginning: focusing on search queries and keywords.
The first thing you need to do is discover what searches are drawing people to your pages. This requires a tool such as Google Analytics, Google Webmaster Tools or some other proprietary company tools. You may even have a person or company who compiles this data for you. The information you want from these reports is a list of your top pages (this you will use to prioritize your efforts and pull weak performing pages to the forefront) and a list of what search terms or phrases are organically drawing people to your website.
Once you have that information in hand it’s time to begin reviewing. In a perfect world you did something similar in the very beginning of your website that helped you craft your web content, headings, alt attributes, meta descriptions and title tags. And guess what – those are the areas you’ll be focusing on once again. If you did this initially and your past keywords and phrases still apply today – Congrats! This is the sign of a well optimized website that is working hard to pull in new visitors. If they don’t – that’s okay, and it’s actually quite common.
Depending on when your website was created, the market may have changed, you may have changed your focus, social media may be working in your favor – there are numerous different ways that your website may have slowly fallen away from its original optimization. Now that you know what is working for you, you can go back and fine tune your keywords in your content, title tags, meta descriptions, alt attribute tags, and headings. If you would like some help with your updates, just give the experts at Filament a call.
