Sure, email marketing works harder when it’s backed by data and a carefully developed marketing strategy. And yes, every bit of effort toward list management, testing, segmentation, personalization and lead generation is time and energy well spent. But don’t forget to have a little fun.
A bit of seasonal whimsy – especially in your subject lines – can lead the way to breaking through the inbox clutter and endearing your audience. Here, endearment is synonymous with engagement, so get creative. Leverage the subject line’s conservative character counts to craft quick “gets” with just the right amount of camp. Play with punctuation, puns and even spelling to create inside jokes with your audience, and get them to click through. The trick is to be warm, humorous and informative. People should have some idea of what your product or service is, even when you’re not stating it overtly.
Here are 10 adorable spring subject lines to inspire you.
1. Pop! Pop! Color pop! Pastel heels are popping up everywhere.
2. DVD basket stuffers? Eggcellent idea.
3. For somebunny special, only the prettiest pieces.
4. Tax trubs? We can work it out.
5. Make March madder with top TVs.
6. One word: mimosas. Book Easter brunch now. Bacon included.
7. Cheap! Cheap! Affordable tax prep gets your ducks in a row.
8. Spring sprung a leak? We’ll fix it. Fast.
9. The Great Defrost of 2014. Come on out. The patio’s perfect.
10. Herbivores unite. Spring’s bounty is in full bloom.
As you can see, these subject lines are the perfect mix of fun and information. (Admit it, you chuckled at a few, right?) Such savvy subject lines help get your emails opened, giving you more opportunities to connect with your audience and get those click-throughs and conversions. Which are your favorites? What other spring subject lines have been jumping out at you from your inbox? Feel free to share them in the comments section below.
Get in touch with Filament to find out more about email marketing that gets results.
