Whether you’re in it to win it this holiday season or you just want a better approach to e-commerce, these tips – and a solid SEO mindset – can help you boost your internet sales.
Make Content King
It’s repeated so much by SEO experts that you really have to stop battling this sage advice. Make your content matter more than ever. Give it a tweak for the holidays with a focus on gift buying and the more popular seasonal items.
Get Social
It’s time to reevaluate your social media approach and start coming up with ways to encourage interaction. Don’t just flood your subscribers’ e-mail boxes and social media streams with standard sales approaches. Find and create interesting, shareable content.
Use Images
Show people what your products are. Show people using your products, wearing them, playing with them, etc. And don’t stop with still photos. Videos are hot, and they do a great job of explaining benefits and features of products and how they work.
Make Sales a Snap
Customers get very nervous when forced to sign up for something or when online retailers require a lot of unnecessary information. Most people would rather leave an unknown site and pay more at a known retailer than expose themselves to spam and other invasions of their privacy. Rework your information request pages so they only ask for the information you absolutely need, and so they do so in an non-intrusive way.
Watch What’s Happening
This is a huge time for internet sales but it’s not a passive one. Be active and stay on top of what is happening on your website. Look for products that are doing well and feature the most popular products on your site and in your social campaigns. Either rework or clear out the products that people are not responding well to. Look for glitches and pages that people click away from and try to make them more user-friendly. It stands to reason that if you make most of your sales during this period, you should also be doing most of your work now.
These five tips begin and end with a basic knowledge of search engine optimization (SEO). It’s vital that you use best SEO practices when getting ready for holiday sales. Use the keywords that people and search engines respond to. If you’re adding new content, make sure it is optimized. Don’t forget to add your alt attributes (image tags). The following tips hold so much more weight if they’re optimized correctly, seen by a bigger audience and inspire more conversions.
