Google made some changes in 2014 with regard to how they approach search engine optimization. In some ways, it seems as if Google has finally nailed down this SEO thing. They’ve found a great algorithm and approach to giving the public what they want with quality websites, and they’re relegating those annoying spam sites at the same time. One sign of this is their announcement that they’re going to start making continuous changes to Penguin.
In the past, Google has made a pretty big deal of their search changes. They’ve named them and held conferences to explain what was going to happen. Each change was made internally before it was pushed live, and the online community had to scramble to catch up. That’s all changing.
For a while now, Penguin changes have been – and for the foreseeable future, will continue to be – pushed live without the hoopla and forewarning.
Does this mean there are big changes on the horizon that need constant work, or does it mean that things have leveled out and only small tweaks will be needed from this point forward? We can only speculate, but we feel the latter is probably most likely.
For the time being, Google seems to have an approach to SEO that works for both them and their audience. The basic tenets we have suggested all along: Good writing with attention to keywords that people actually use is the best way to create a great website that your visitors – and Google – will love.
Don’t look for website love in all the wrong places… We’ll help you make great connections that will last!
