Email is a crucial part of any marketing mix, but that doesn’t mean it works well in isolation. As with any digital channel, it’s best to take a holistic approach, namely, an integrated marketing approach. If we agree that integrated marketing is important (and we do), what does this mean for email marketing? What does an integrated email marketing approach look like? Read on for answers to these question and more.
Build Your List
Integrated marketing can help you build your email list, especially when social media marketing is brought to the mix. If you use email sign-ups on your social media pages and your website, you’ll have a fresh crop of subscribers to counteract your list’s natural attrition. You might also consider using Facebook link and lead ads.
Outsmart the Competition
Inbox competition is high. If your customers see you presenting the same identity across your other digital channels, they’ll be more likely to recognize your brand when it hits their inbox and won’t automatically tap that delete button. Plus, they’ll get that little rush of recognition, that feeling of being in the know, and they’ll want to connect with you to keep it coming.
Content that Connects
Here’s where your content marketing comes in. With any marketing plan, you need to be creating great content that solves your potential customers’ problems. When you have an integrated marketing plan, you already have a clear, focused message. Your email messages will be more successful because you’re reinforcing them with content across all channels. Add a strong call to action that makes it clear what you want subscribers to do, and you’ll be consistently bringing value to people’s inboxes.
Unite & Conquer
An integrated marketing approach lets you use the strengths of each channel to expand your reach, build lasting relationships, and sell more. For example, integrating social media with your email marketing helps with brand awareness, lead generation, amplifying content, and, as we said above, building your email list. Integrated SEO allows businesses to expand their reach exponentially. Email, on the other hand, is pure magic for strengthening your relationships with people who first got to know your brand via social media or search marketing.
Better ROI
Email already garners a great return on investment per dollar spent. Strategic marketing that includes integration boosts that even more because the more often you show your target audience a consistent message across a variety of channels, the more likely they will be to convert.
Integrated email marketing is one of the most effective ways to maintain loyal and productive relationships with your customers. Plus, it could considerably increase your revenue. Check back in a couple weeks to learn how to integrate your email marketing with your overall digital marketing strategy step by step.
Have a great story to share about your integrated marketing success? Tell us all about it in the comment section below.
Your email marketing needs to be integrated into the rest of your digital marketing strategies. Learn more when you get in touch with Filament.
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