With the roll out of Google’s SEO Mobile Armageddon in April, the predictions for mobile importance in the world of SEO seemed to be right on target. So what other predictions for 2015 SEO trends should you still be working to incorporate, paying attention to, or monitoring? The following are some paths of SEO that are still smart ones to take to improve your website’s value. (Notice that we said “website’s value” – not Google ranking.)
Forget about Ranking #1 on Google.
Sure having a higher position on Google still probably matters to you and it may matter to your customers but not as much as you think it does. Forget about the rank and begin to focus on your conversions and nurturing loyal visitors instead.
Content Still Matters.
We actually need to stop saying this. It should be as natural as breathing. Your content is clearly important to your visitors and Google is just going to keep finding ways to reward websites with good content that appeals to viewers. And besides, you want to have good content, right?
No Keyword Stuffing.
This gets tricky because somewhere along the lines any discussion of keywords gets twisted. Yes, you should still know what keywords your audience uses to find your website and you should use those keywords, but you need to use them naturally. That’s it, end of the keyword story.
Visual Elements are Needed.
In the past high quality original videos, graphics and images were a good idea but not as easily quantified by the search engines. They’ve now become more than a good idea and are virtually a necessity. This is a great place to start for many websites, get some great visual elements or spruce up your old ones.
Social and SEO.
While the top four SEO techniques are definitive, this last one can still cause a little controversy. But let’s look at this logically. Social media is here to stay and it can be vital to decision making. Google wants to stay on top of what is important to the web world and there’s no way you can deny the importance of social media. These two facts together mean that you had better have some social game and be ready to play.
We of course didn’t mention mobile friendly websites as we all know that Google now very highly values this and is going out of its way to let everyone know it. It’s yesterday’s news and if you haven’t jumped on that bandwagon you better do so pretty quickly.
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