So you want to hit your seasonal audience with a great marketing and SEO approach, yet you don’t have the time, money or the inclination to constantly change your approach. What do you do? Actually, the answer is quite simple. Take your planned marketing strategies and implement a little good old-fashioned SEO with a focus on using informed keywords.
While you may already be planning a big marketing push for “Summer Product X,” ask yourself this: Are you as in touch with your audience as you should be? To be really effective you need to review your audience and determine their demographic, when they actually buy the product, what keywords they use to search for and describe the item. This is a great strategy all around as it helps you reach the group who really wants “Summer Product X.”
In addition to tailoring your strategy, you may want to think about creating a special place just for that product or for your seasonal line. Adding a webpage that is geared to a seasonal audience isn’t a bad idea. You don’t want to bog down your website with too many pages and make it impossible to navigate, but if your business has a few big seasons, why not take advantage of that? Of course each of these additional pages needs to contain great content that appeals to the right demographic in words and terms that they use and understand and with some solid on page seasonal Search Engine Optimization.
The field of SEO is constantly changing and shifting, as are marketing trends and strategies, but using a well-researched and thought out approach will always give you winning results. Contact Filament if you’re interested in adding Seasonal SEO approaches to your marketing plan.
