Using SEO, Keywords, Meta Descriptions and Optimized Content to get conversions is key in creating a successful website. You can optimize all you want and have everyone in the world clicking on your result and get none of them following through if you don’t have a thorough approach and plan. For these purposes, “conversion” refers to whether you’re converting viewers to purchasers or loyal blog readers or anything in between.
The first step is and should always be to determine what your end goal is and who you’re targeting. You may want everybody to buy your product. But ask yourself this: Who is everybody?
We bet you can narrow that down a bit, and that’s where market segmentation begins. Start thinking about your audience and who you want to reach. One of the best ways to think of this is to imagine geographic segmentation: people in your city, state, country, etc. Start your conversion marketing by segmenting your audience and creating separate keywords, pages and content to appeal to these segments.
While meta descriptions aren’t considered in your search engine ranking, they’re still very important and can be quite valuable. The meta description is the short paragraph that describes your webpage in search results. It is an introduction to your website – the all-important first impression that means so much. Do you see why it’s so important to include meta descriptions your online strategy? Now bring segmentation into the equation and create a page for your local audience and your worldwide audience. Then you can create the keywords, content and meta description for each based on your research.
Finally, we need to consider the content we’re pushing out to the web audience. Use market segmentation research and buying habit information to promote your agenda in a way that appeals to your audience. Having professional writers create your content is one sure way to get the best results. Remember: everyone in the world can visit your site but if they’re not converting, their visits are virtually worthless to you. Lead your visitors to the end result you want with content that is tailored to them.
Filament specializes in writing web content that uses your brand’s voice to speak to your audience and get them to not only give you that return on investment you want, but to convert to life-long fans of your website. Contact Filament to see how we can help your website succeed.
