We’re halfway into 2015, so it’s the perfect time to re-evaluate your website to determine if you’re getting the results you want. If you’re still not quite hitting that bar, we’ve got some SEO trends and strategies that could get you there.
Go Mobile. How have you gone this long without a mobile optimized website? Well, you’re stretch is just about over as Google has placed a premium on mobile and it’s now time to bite the bullet and make that website mobile friendly.
Be Secure. Nobody wants the negative publicity that can ruin a company when they’re hit by hackers. Google wants to not only reward those who take measures to ensure the security of their visitors, but they want to guide web viewers to safe experiences.
STOP SPAMMING. Sorry to yell, but if you’re still using one of those SEO companies that promises to make you #1 on Google or thousands of links, you’re spamming. This is not going to hurt you in the long run – it’s going to hurt you now.
Great Content. Filament is huge on quality content – it’s what we do. And, it should be what you do too. If you have a hard time coming up with fantastic web content that is engaging, enlightening and creates a bond with your visitors; then there is absolutely nothing wrong with hiring professionals to help you write content that proves itself as an impressive return on investment (ROI) again and again.
Brand Mentions and Links. This is an area that is definitely seeing some change. While getting legitimate links in the past sometimes took some networking, some actual work and sometimes just something everyone wanted to connect to; today it’s that and more. Those back links to your website from trusted and valuable websites (please note: “trusted and valuable websites” not meaningless spam links) are still important but today even a brand mention by those companies without the accompanying hyperlink can be a plus in your favor.
Get Visual. A picture is worth a 1000 words, and it may just be worth 1000 keywords in the digital era. Make sure your website has great quality and original videos, images and/or graphics to grab onto this little SEO nugget.
Contact Filament if you’d like to learn more about the SEO trends that could help your website or if you’d like some help creating that great content that turns visitors into loyal supporters.
