Expect a shift in Social SEO beginning in 2016 that will probably expand quite rapidly. This shift will be fueled by social media. Mirroring your own life, social media will now be a part of the search world, informing your choices based on your social circles.
As of November 2015 Facebook opened its doors to search spiders and even began allowing in-app content to be scanned and indexed. Add to that other social giants like Twitter and LinkedIn and it doesn’t take a lot of imagination to see where search is going.
For B2B, B2C and virtually any website this is going to be a vital shift. Whereas Social SEO has been strongly suggested in the past to create brand recognition, links and loyalty, it will now be a measurable inbound metric. Entire media campaigns will not only be created around social content, but having the ability to measure their success on an SEO level will give greater insight and help grab that elusive viral nugget.
Outside the box thinking will be the key to success for many companies as they constantly strive to create content that people want to share. A good SEO foundation will be necessary to draw visitors back to your target website, or to keep your product/brand in the forefront of their mind. We’ve all seen a great commercial and then been completely unable to recall what company it was for. In the new SEO/Social environment, that is a huge fail and creating a win will take clever marketing and serious Social SEO skills. It’s going to be a very dynamic industry in the future, full of exciting opportunities.
