Let’s get down to the brass tacks of why a quality search engine optimization (SEO) plan needs to be a part of any e-commerce or online sales website. Because it will lead to more sales. It’s actually that simple and straightforward. SEO doesn’t have to involve confusing metrics, high-priced outside agencies or a new website. There are different levels of commitment in any SEO plan but a well thought out, on-page approach is something every single e-commerce website should be doing to boost their visibility and increase sales.
Start with your product descriptions. Your product descriptions will be the one place you can really shine to your customers and to Google. Or, it’s where you can fall flat on your face. Copying the descriptions from the manufacturer is super easy, but it’s also the biggest mistake you can make. You’re not only not differentiating yourself from your competition with this method, but you’re also getting on Google’s bad side. They hate copycat sites.
Hire professional writers who use effective SEO approaches. Writing compelling copy with thoughtful keywords will not only get your website noticed, but it’ll speak directly to your target audience.
Title tags are what we like to refer to as the “lake front property” of your webpage. Not only does the product title pack a powerful punch with the search engines but it’s what your viewer typically sees first and how they’ll perceive the product. While cute and clever titles were once highly desired, it’s been found that succinct and descriptive titles do a much better job of SEO and informing your future customer. Take advantage of your “lake front property” and use it to your benefit.
Use optimized images. Never underestimate the value of product images, but take it a step further and make them images that people want to share. Social media is a wonderful influencer, you want to reap the rewards with images that get shared. Beyond that, you need to optimize your pictures. This means providing an effective file name, alt text and captions that use keywords that describe the product in a way that pulls in potential customers.
Not only will these well-written keyword-enhanced pieces help your website, you can make them work even harder. Get your web design team involved in automating the URL, title tags and the meta descriptions based on the content. You’ve just doubled your SEO reach without much extra effort.
Filament is a strong proponent of creating great product descriptions and ad copy that gets noticed and creates conversions. Contact Filament if you’d like to start selling more and creating loyal customers.
