SEO specialists have been touting the fact that content is king for years now. Nonetheless, many people are sidestepping more important content and focusing instead on redirect codes, link juice, tweaking the back end of their websites, and other areas.
SearchMetrics released its annual SEO study and discovered that now more than ever, content is really a vital part of Search. Sticking to the guidelines that Filament has always touted is even more relevant today. Good content and SEO practices need to be the focus of your Search campaign as well as your marketing plan and the way you reach out to your audience. Without going into great detail, we’ll state the obvious again: Your web copy must be informative, unique, engaging, and crafted in a thoughtful way that has some keyword analysis as a backdrop.
Good optimized writing for the web does take skill – it’s not at all like writing for newsprint, brochures or postcards. Being adept at grasping keywords and keyword alternatives is a vital skill. Creating engaging copy that entertains, enlightens and informs – AND uses unobtrusive keywords – is also of utmost importance. We could wax on and on about the benefits of great copywriters with strong SEO backgrounds, but for brevity sake, let’s just accept this as a fact.
Once we move away from the main copy, there are other areas where content and keywords play an important role in successful SEO. You need to have great titles that are direct and to the point, and they must also use well researched keywords. Let’s not forget the importance of title tags, location modifiers, image tags, and page descriptions that stick to this model.
Yes, this is something we’ve said before and will continue to say, but it is nice to have another study that backs up what we know. People respond to good content, and search engines reward appropriate and smart keyword usage. Those two elements combine to give your website more credibility among visitors and better search rankings. It’s up to you to put the two together.
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