If you’re an avid Filament Blog reader then you know about the differences between, and benefits of, mobile and traditional websites. We’ve also discussed whether or not you need to have a responsive website to handle your mobile customers.
Wait, don’t get all excited! We know that Google made a push toward responsive and mobile websites. But, it isn’t actually required. In some situations it’s better to keep them separate (and Google agrees). While that isn’t our topic here, it’s important to keep in mind.
Do you have a responsive website that works well for both stationary and mobile users, or are you using two different websites to better serve your audience?
If you’ve made the switch and your website is now mobile-friendly, mobile, or responsive, it may still not be optimized with best search engine optimization (SEO) practices. All of those adjectives above really just mean that a mobile user can manipulate the navigation and features to find the information they want. But it does not give you the organic search boost that you need. In fact, mobile websites need to better integrate their SEO, social media, and web design to bring the content, the buzz, and the needed reach all together.
If you’ve done your due diligence and have great SEO for your “regular” website – and it’s now mobile – you’re covered, right? Nope. Not completely, anyway.
The mobile user traditionally has hyper-local concerns. You need to optimize for those concerns so you can accommodate them appropriately.
Compare the mobile user looking for a retail business versus Wikipedia. On the retail side of the spectrum that mobile user is really concerned with location, local competition and coupons, and your website must be optimized to respond to their needs. Wikipedia or other information based websites really don’t have a local element, so mobile optimization isn’t as vital for them.
Consider where your website falls in this spectrum and how much tweaking/optimizing you really need, and then go from there.
If you feel your website needs a little reworking to incorporate mobile SEO now that you’ve become responsive, contact Filament to reach your key audience and boost your ROI.
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